Red Bull Media House
When Dynamic Needs Meet Bespoke Precision
Red Bull is ubiquitously known worldwide for being an innovator in media, marketing, and of course, the slim cans that keep us up during late night editing sessions.
As a global leader in media, marketing, and extreme sports, Red Bull Media House GmbH requires equipment that can keep up with their fast-paced and diverse production needs. From studio interviews to high-speed sport captures in the field, their workflows demand reliable and efficient solutions to keep their equipment functioning at a high level to support rapid turnover across their many streams of business.
Enter the Opti-Glide, a game-changer in camera checkout and lens testing that streamlines their process, saving an average of 45-90 minutes per checkout.
For their Salzburg, Austria-based facility, the team opted for a custom 15ft Opti-Glide system, designed specifically to support their dynamic operations. The installation process was a collaborative effort to ensure the unit aligned perfectly with their existing setup and aesthetic, as media companies often have unique workflows that require custom solutions.
With the Opti-Glide, Red Bull’s team can move swiftly through prep and pre-production, ensuring that no time is wasted when capturing the next big moment. We look forward to seeing them continue to push boundaries in both the media and extreme sports worlds for years to come.
